Content Quality Assessment

Get a clear, expert-led review of your website content

Content quality scores for high-stakes, high-compliance environments

Discover how your digital content stacks up, what’s missing, and where opportunity lies – including how to improve your copy for AI-powered search.

This free assessment is designed for medium to large organisations operating in regulated or complex sectors.

Limited availability. Subject to eligibility.

Start your free content assessment

What is the Content Quality Score?

This free assessment translates areas of improvement into a clear action plan. It leans on an evaluation tool our team has developed internally, along with expert strategic insight to assess up to 10 pages of your website.

The methodology behind this assessment is rooted in more than 20 years of experience auditing, strategising, and writing content for highly regulated industries.

Unlike traditional SEO tools, our Content Quality Score evaluates your website against broader and more commercially meaningful criteria, including:

AI discoverability (GEO)
Brand alignment and tone of voice
Usability and clarity
Content structure and hierarchy
Commercial intent and user journey alignment

What you’ll receive

Once your assessment is complete, you’ll receive:

an overall content quality score (A-F grade)
a breakdown of strengths, gaps, and priority improvements
a report with insight into what’s missing and what that may be costing you
a 45-minute strategy call to walk you through the findings and answer your most pressing content questions.

This is the same diagnostic approach we use before undertaking complex website transformations for some of Australia’s most recognised brands.

Why this assessment works

Our assessment tool is automated, but it’s harnessed by expert content strategists.

Based on Avion’s Better Content Framework, our Content Quality Score gives you:

a reliable overview of your content’s health
a demonstration of how we approach complex content ecosystems
a roadmap for improving performance across SEO, GEO, UX and conversion.

Is this assessment right for you?

We offer this assessment to organisations that meet the following criteria:

You are a medium to large-sized organisation
You operate in a regulated or complex sector
You are looking to improve your website in the next 12-18 months
You are open to strategic support if significant opportunities are identified.

If that sounds like you, we’d love to hear from you.

Apply for your Content Quality Score

Before you hit ‘Submit’, a quick heads-up:

To make your assessment as useful as possible, we’ll ask you to tell us the three biggest concerns you have about your website content. They may include, but are not limited to:

Our content isn’t converting
We’re not ranking or visible in AI search
Our tone of voice isn’t consistent
We’ve outgrown our current structure
We’re struggling with clarity in complex subject matter.

This allows us to audit your content through the lens that matters most to you.

Your results will be delivered in a personalised report, followed by a 45-minute video call to walk you through the findings.

Content quality score enquiry

Submissions are reviewed weekly. If eligible, you’ll be invited to schedule your 45-minute walkthrough session. Your tailored assessment will be completed ahead of that session.

Frequently asked questions

How can the Content Quality Score check help me?

Our tool is exclusive and backed by 20+ years of content expertise in highly regulated industries, including finance, education, government, technology and SaaS, and healthcare. It can help you:

cut through the noise of KPIs and metrics with a report that shows exactly where your content stands
identify gaps that cost you traffic, consumer trust, and AI visibility
get tangible benchmarks to support your internal content improvement efforts
prioritise updates knowing which changes are the lowest level of difficulty, yet highest impact.

What is the Better Content Framework?

The Better Content Framework is Avion’s proven methodology for full website audits and rewrites. It unfolds in three clear phases:

Phase 1: We analyse your current website and supporting materials to uncover what’s working, what’s not, and where the biggest opportunities lie – all backed by data and audience research.
Phase 2: We define a validated site structure that meets user needs and organisational goals, turning findings into a direction.
Phase 3: We produce and refine high-quality content that brings the strategy to life, delivering clear, consistent copy that’s easy to maintain.

Why does sector expertise matter when choosing a content agency?

Generic content doesn’t work in regulated environments. Understanding your industry’s language, constraints, and expectations allows us to write more accurately and deliver digital copywriting that holds up under scrutiny. And in AI-powered search environments, precision, clarity, and authority matter more than ever.

Let's talk content

Need a fresh perspective? Talk to our team.

Our hot takes, straight to your inbox

Subscribe and join hundreds of readers just like you.