Guest: David Hoy | Host: Natalie Khoo
During COVID, David Hoy put on PPE and walked the wards. Why? Because his team needed to see him there, and he needed to experience what they were going through. On his journey from hospital orderly to Portfolio Executive at Amplar Health, David’s learned that effective communication isn’t about having every answer; it’s about listening. In this episode of Content Matters, we discuss how he stays calm under pressure, how patient stories strengthen business cases, and collaboration creates better patient outcomes.
From quirky idea to national movement, Mullets for Mental Health has raised more than $13 million and opened up conversations men often avoid. Tom Farrar from the Black Dog Institute explains how user-generated content powered the campaign, why creating a space men felt they owned mattered more than polished branding, and how humour and empathy can literally change lives.
From hiring a seven-foot “Bigfoot” to challenge pharma marketing, to rebuilding trust with Gen Z clinicians, Creative Director Phil Blackmore is no stranger to bold ideas. Phil explores why young healthcare professionals distrust pharma, how overly corporate comms push audiences away, and how his three Cs—creativity, compliance, and courage—help him craft more human healthcare storytelling.
At the Royal Children’s Hospital Foundation, Laura Buck has helped raise more than $60 million for kids’ health. She shares her “impact in five minutes” philosophy, how a failed COVID campaign reshaped the way she works with stakeholders, and why smart personalisation—rather than blanket emails—is essential to overcoming compassion fatigue.
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