20th February 2026
AI visibility tools: Are they worth it?
AI visibility tools are emerging fast, but their commercial value remains uncertain. Rhys and Nat explore both sides.
Meet Gerry
Gerry is a senior copywriter who has worked extensively with international brands in FMCG, banking, telco, tourism and automotive. Early on Gerry dreamed of becoming a journalist, but the admitting panel was less than impressed by his choice of journalism hero – a sportswriter. So, he chose advertising instead.
Over more years than he’d care to admit, he’s created campaigns with the All Blacks and Novak Djokovic and launched countless exciting and new products. Since 2000, he’s morphed from advertising copywriter at agencies like Ogilvy and Y&R to digital writer, UX writer, web content publisher, and customer communications specialist.
