You already know good content matters. What’s harder to answer is what it’s worth in dollars. We breakdown the impact of our work for clients below.
The problem
High-intent users were dropping off at the exact moment they were meant to convert – not because information was missing, but because too much of it was competing for attention.
What we did
For a leading Australian insurance client, we simplified and reordered the messaging inside the quote flow, cut it down to what the decision actually required, and made the next step impossible to miss.
What we achieved
The problem
Customers were trying to self-serve, yet still ending up in a support queue. This was an operational cost significantly eating into profit margins, month after month.
What we did
For the same insurance client, we rewrote content to be FAQ-led, made outcomes explicit, and stripped out the legal hedging that was creating ambiguity instead of protecting anyone.
What we achieved
The problem
Branded content was not visible in relevant AI searches.
What we did
For this multi-property hospitality client, we developed a GEO strategy including content production for AI extraction and human decision-making at once – then tracked citation performance weekly across ChatGPT and Google AI Overviews.
What we achieved
The problem
Teams were producing large volumes of content, but it still required further rework. Processes for briefing, feedback, or governance needed improvement.
What we did
For a leading Australian superannuation client, we updated copy systems and workflows, embedded specialist expertise directly in the team, and tightened feedback loops.
What we achieved
The problem
Our client was spending heavily to acquire customers but underinvesting in keeping them, and bad experiences were eroding its credibility.
What we did
For this leading Australian B2C and B2B transport and infrastructure client, we audited communication across web, app, email and SMS, created new campaign content around actual customer concerns.
What we achieved
The problem
In health and other high-search-volume categories, AI systems default to the biggest global names. Our client wanted to become the number one place to go for topics related to women’s health.
What we did
We audited and restructured content across its entire website, paying specific attention to their highest-traffic topics while balancing clinical accuracy and tone of voice.
What we achieved
None of this comes from just writing more. It comes from principles we apply consistently.
Is someone motivated to act or in doubt, about to disengage?
How can we ensure brand, UX, and compliance all get along?
In what ways can we transform content into commercial outcomes?
Where are we seeing impact and how does that flow on to multiple areas of the business?
We’ve worked with regulated Australian organisations for over a decade, with several relationships running for years, not single projects. We’ve also presented at London Tech Week, Educate Plus Global, and South By Southwest EDU, and taught at Academy Xi and the Fundraising Institute Australia.
SEO optimises for a click. GEO optimises for being the answer, including in interactions where there’s no click at all. Most of what’s on this page works for both.
You might. For BAU (business as usual), in-house often makes sense. Working with Avion provides the most value when you have a specific, bigger problem: finding exactly what’s costing you conversions, support time, or trust. This work is usually more urgent and existing teams lack capacity to fit it into their usual workload.
As partners, not obstacles. We work inside your sign-off process, not around it.
Most engagements start with a fixed-fee pilot scoped to one measurable outcome. From there, most clients move to an ongoing monthly retainer.
A scoped pilot, not a long contract, which is typically over a matter of weeks. This gives clients confidence and enables everyone to move forward with evidence, not a hunch.
We embed with your team early, often kicking off with workshops, setting up shared tools, and agreeing on workflow process from day one.
We can’t promise your numbers will match these — every organisation’s baseline is different. What we can do is run the same diagnostic, on your content.
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