How are you holding up there? If you’re feeling a bit Zoom-fatigued and sick of screen time, you’re not alone.
Although online shopping, constant connectivity and web surfing aren’t new concepts, they’ve certainly become a bigger part of our lives in 2020. More people are moving towards having to use technology for things they would have previously done in-person. That means accessibility is more important than ever, and if it’s something you haven’t thought about in terms of your content, it’s high time you do.
What is web accessibility?
At the basic level, web accessibility means that digital platforms (like websites, technology and apps) are designed so that anyone can use them, including if they are differently abled. Unfortunately, there’s been a long running myth that only a small portion of people face accessibility issues. As such, it’s not always a company’s first priority to make sure they’re catering for everyone.
That belief couldn’t be further from the truth though, seeing as one in five Australians have a disability. Companies also need to take into consideration that accessibility guidelines make life easier for many different people, including:
- People who speak English as a second language or have a low literacy level
- Older people with low tech skills
- People with physical impairments that may make it harder to navigate technology. This includes temporary impairments, like having a broken arm
- Issues that crop up situationally and make it harder to use technology. For example, take someone trying to watch a video on a crowded tram without headphones. Not providing subtitles makes it impossible for them to enjoy the media you’ve spent so long creating.
How can I make my content more accessible?
Knowing how broadly the issue spans, where do you even start in making sure the content on your website is accessible? WCAG is a comprehensive set of guidelines designed to help content builders, organisations, and developers make their websites and content accessible to as many people as possible.
Some quick wins for applying WCAG guidelines to your content include:
- Adding descriptive, accurate alt tags to your images
- Making sure anchor text provides context to where the link will take a user
- Writing in plain English
- Utilising headings to split up content and make it easy to navigate.
If you’d like to know more about accessibility, or check that your content is up to scratch, you can always get in contact with us. We’re passionate about making sure content is accessible to everyone, no matter what their circumstances, and we’re always happy to help businesses achieve that goal.
Until next time,
Mel & the Avion team
CONTENT TIPS AND TRICKS
By Jacinta Koelewyn, Avion Communications
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