Last month, I attended a few small presentations at the ADMA Global Forum in Sydney. I thought I’d share with you my 5 key takeaways. They may sound like common sense, but I really believe they are worth reiterating because they ring so true.
1. The value of putting your market’s needs before your own
“Be true to the customer, not the product.”
Karen Ganschow – General Manager, Customer Relationship Marketing at Westpac
2. The value of knowing buyer behaviour
“What people have done in the past is the best predicator of what they will do in the future.”
Tim Trumper – Board Advisor, Quantium
3. The value of the big picture and getting involved
“No one knows your business like you do. If you’re on the ground in operations, you’re going to know what’s going on more than your creative team.”
Michaela Brockstedt – Former Creative Director & VP of Marketing, Westfield (USA)
4. The value of niche expertise and efficiency
“The future of the agency is the small breakaway agency that consists of 5-7 experts in their field. Account managers just get in the way.”
Andrew Wong – Digital Strategy Manager at Reckitt Benckiser
5. The value of data in places other than the office
Did you know that software provider SAP was commissioned by the German football team to analyse GPS and biometric data during this year’s FIFA World Cup? Winner! Read all about the partnership here.
Bonus: A new tool called Nearmap (move over Google Maps!)
Always on the lookout for what’s new in technology, I stumbled across Nearmap – a clearer, more up-to-date version of Google Maps layered with data (such as household income or rent prices) from the Australian Bureau of Statistics. Cool, hey? Great for the finance or property industries. See a screenshot below.
Content tips & tricks
HOW TO INCREASE SALES LETTER CONVERSIONS (WITHOUT CHANGING A SINGLE WORD)
By Julie Boswell, Digital Marketer
There are two types of readers that will encounter your landing page copy: the true reader and the skimmer. The rule of thumb is that BOTH of these types of readers must be addressed.
DAVID OGILVY’S 10 TOP TIPS FOR VIDEO SCRIPTWRITING
By Fergus Dyer-Smith, E-consultancy
In September of 1982, David Ogilvy, often regarded as the father of modern advertising, sent an internal memo to the employees of his agency. In it, he outlined 10 tips for great writing. While these tips aren’t specific to scriptwriting, they are certainly applicable.
BLOG AUDIENCE MINDSET – 5 TRICKS TO KNOW WHAT READERS WANT
By Heidi Cohen, Actionable Marketing Guide
So how do you attract your target readers to your blog and keep them returning for more information? Here are 5 tips to help you understand your blog audience mindset.