Can you believe it’s December already? What a year this has been.
We’ve had the privilege of working on some amazing projects in 2018, including:
- Copywriting for Vinnie’s CEO Sleepout
- EDMs for Plastic Free July
- A content refresh for headspace
(To name a few.)
We hope that 2018 has been kind to you and/or your organisation, and that you’ll have a chance this holiday period to take a well-earned break. This is a great time to take stock, reflect and put a plan in place to make 2019 a great year.
In case you missed it, our team took stock last month at our team getaway in Brisbane!
We’d like to shoot out a huge thank you to our clients, partners and wider networks who supported us this year. We couldn’t have achieved so much without you.
Now for some Avion news!
Our office is going to be closed from 5pm, Thursday 20 December until 9am, Monday 7 January 2019.
Our Director Natalie will be on long service leave from when the office closes until April next year. This is a huge opportunity for her to relax and unwind after more than 10 years of working hard to build the Avion business.
But it won’t all be relaxing. She’s attending the tech conference SXSW Interactive 2019 in Austin, Texas and is excited to share her learnings upon return! It’s all part of her dedication to upskilling in the latest tech and content trends.
Don’t worry – she’s leaving the business in excellent hands during that time! And these are those excellent hands…
Marion Piper, Creative Director
Michelle Staniczenko, Head of Client Engagement
Stephanie Underhill, Head of Operations
Rhys Martin, Head of Delivery
Most of you would know Alexandra Hallam, who’ll be on maternity leave next year. Her last day with us will also be 20 December. We can’t wait to meet little baby Hallam-Stephens in the new year!
From all of us at Avion HQ, we wish you a happy holiday season.
Steph & The Avion team
P.S. Here’s this month’s content tricks and tips – hope you enjoy!
CONTENT TIPS & TRICKS
WHAT DOES VOICE SEARCH MEAN FOR YOUR WEB COPY?
By Melinda Jennings, Avion Communications
Voice search is on the rise, with Google stating that 20% of searches are now made using voice. In this insightful article, Avion copywriter Mel Jennings takes us through what this means for your web copy, offering tips to make your web copy friendlier for voice search.
WHAT TO DO WITH YOUR OLD BLOG POSTS
Laurel Taylor, Moz
Been blogging for a while? In this blog post, Laurel Taylor of Moz discusses how old blog posts (i.e. 10 years older or more) could be affecting your current SEO ranking. She suggests that your blog content could use a much-needed update and provides tips on how to do it.
HOW TO BEAT THE 8-SECOND ATTENTION SPAN PLAGUE
Al Gomez, jeffbullas.com
With online audiences these days having shorter attention spans than your typical goldfish, Al Gomez offers 7 tips on how to make your content more attention-grabbing. Read the full article for advice about using visuals, appealing to emotions, personalisation and more.
WHAT WILL SEO LOOK LIKE IN 2020?
Joydeep Bhattacharya, Smart Insights
2020 is coming up fast, and in this article Joydeep Bhattacharya offers his predictions on what the SEO landscape will look like in just over a year. From voice search, to reviews, to user engagement, he provides a comprehensive look at up-and-coming SEO trends and forecasts.