Preparing for tomorrow is how we achieve success today. Explore our learnings to see what makes us tick.

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What is a voice content strategy?

A voice content strategy involves optimising your content to be picked up by voice search queries, facilitated by the likes of Alexa, Siri, and Google Assistant. From smartphones to home and car devices, voice search is becoming increasingly integrated into our daily lives. Over half of all adults have used voice search at some point, … Continued

Black Amazon Echo Dot

Who writes your copy? Spotlight on… Laura Kowski

Hi there! I’m Laura, a copywriter and conversation designer here at Avion. If that second part made you scratch your head, I encourage you to read more about conversation design. I’ve only been here for a month, but what a month it’s been! Things are well and truly taking flight… Highlights and key insights I’ve … Continued

Laura Kowski, Avion copywriter

How to make the most out of user-generated content

User-generated content (UGC) is content created by people who use your products or services. It comes in many forms, from image-based content posted on social media sites to video content, blog posts on personal websites, or even written reviews. Did you know, people are twice as likely to view user generated than brand-direct marketing content? … Continued

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Content marketing for non-profits: 4 ways to boost your fundraising efforts

Great content marketing can support your non-profit to do even more good (and boost your fundraising efforts in the process). Here’s why: Content marketing can help your non-profit raise awareness. Your NFP is a brand, and marketing is an important way to spread the word about what your organisation does. By doing so, you’ll reach … Continued

'DO SOMETHING GREAT' neon sign

We’ve grown up. Say hello to Avion 2021.

Since 2009, I’ve evolved from a Melbourne-based solopreneur to the Director of a 10-person agency. To celebrate, I decided it was time to refresh Avion’s look and feel. 2020 also provided a solid opportunity to rethink what I wanted Avion to be post-COVID—and now I have www.avion.agency to show for it. Along with a new … Continued

Avion new logo

How to approach a rebrand

When I decided it was time to refresh Avion’s look, I never thought it would be such a departure from our existing brand. I was apprehensive accepting a new colour palette, but I’m thrilled with where it landed. What I learned is even if you think you know best (marketing specialists and business owners, I’m … Continued

Natalie and Francis

Creating visual content with your customers in mind

There are a myriad of ways to showcase your business. And it’s easy to get distracted by all the possibilities. However, visual content, guided by good written content, goes a long way. Whatever form of visual content you choose, make sure you focus on your customer. This means your content marketing will be appropriately targeted, … Continued

woman taking a photo of green-leafed plants

Who writes your copy? Spotlight on… Patrick O’Loughlin

Well, hello there, With the slobbering beast that was 2020 leashed, 2021 feels like a time of reconnection. So, what better time than now for us to put our feet up by the warm, comforting glow of our screens and chat. If we haven’t already met, my name is Patrick. I’m a copywriter for Avion … Continued

Patrick, Avion copywriter