Preparing for tomorrow is how we achieve success today. Explore our learnings to see what makes us tick.

Melbourne // Austin // San Francisco // London

What your website should say about your business

From your potential client’s perspective, your website says a lot about your business—whether you like it or not. That’s why it’s crucial you approach any website rebrand or refresh with a strong sense of how you want your website to look, feel, and sound. Having recently rebranded and overhauled our website, this article explores the … Continued

Nat and Vesta, Avion crew

Driving start-up success in the US

Hi there, It’s hard to believe it’s been 1.5 years since Avion expanded from its Australian roots into the US market. During this time, we’ve managed to secure fantastic work with clients such as world-renowned research firm Gartner, along with some exciting software start-ups. We’d love to share them with you, so we’ve listed the … Continued

OwnPool homepage

What top tech trends are going to explode in 3-5 years?

A Top Tech Trends Debate 2021 event report Avion has always been a forward-thinking agency, passionate about emerging trends. For two years, I acted on the board of The Churchill Club—a collective dedicated to discussions about technology with strong ties to Silicon Valley.  I stepped down from my board position in 2019 to move to … Continued

TTTD 2021 panellists

5 tactics I use for remote collaboration

If you think collaborating with a remote team is hard, try collaborating with a remote team across multiple time zones! In this article, I share 5 key strategies that I lean on every day to keep international projects moving. Collaboration strategy 1: Know your time zones The United States has 6 time zones. So, as … Continued

Avion remote team meetings

Who writes your copy? Spotlight on… Doug Ross

Hi there, I’m one of Avion’s Senior Copywriters, having recently joined the team in June. I thought I’d take this opportunity to talk about where I’ve come from and what attracted me to Avion in the first place. Freelance, client-side, agency-side… Copywriters work in all sorts of settings. I started out as a freelancer, as … Continued

Doug Ross, Avion copywriter

What content strategy lessons are driving us in 2021?

By 2000, only half of the U.S was using the internet. Think about it—only two decades ago we were questioning if the web would really take off. Just as the internet is still in its infancy, content strategy is even younger. But how we create, discover and use it is evolving at lightspeed. Here are … Continued

man wearing a VR headset

What we’ve learned writing for eCommerce

There’s no denying we do things at our own pace in Australia. Head to Europe, the UK and the US and you see eCommerce has been adopted much more quickly by consumers, especially in retail. We’ve been a little slower to adopt these trends. This comes despite goliaths like Amazon making tentative steps in the … Continued

'Balenciaga' QR codes

Avion’s work helping the next gen of healthcare professionals

Hi there, At Avion, producing effective web content for the education sector is in our DNA. Having partnered with clients such as Monash University and Study Victoria over many years, we’re proud of our work and the role it has played in upskilling people around the world. Relaunching the IHNA website One of our latest … Continued

IHNA website