Preparing for tomorrow is how we achieve success today. Explore our learnings to see what makes us tick.

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Content design in theory and practice – who’s doing it well?

For any organisation or business, content design can help you reach your audience. Beyond ‘what’ you say, content design looks at ‘how’ you say it. For any agency working with content design, there’s always a panoply of voices and demands pulling our resources in multiple directions throughout the day. To consistently match messaging with those … Continued

man in red and blue plaid long sleeves and woman in black long sleeve shirt standing in front of post its glued on a white wall

Who writes your copy? Spotlight on… Marina Penderis

Hi there, I’m Marina, a communication specialist at Avion. My focus is helping clients with internal communication. That includes employee engagement and change. I enjoy finding and telling the stories that show an organisation’s strategy in action. Highlights and key insights I’ve worked mostly within three major industries, including: finance, government the not-for-profit sector. My … Continued

Marina Penderis, Avion communication specialist

Fintech 2021: Who survived and what’s ahead?

The global trend for fintech is up. You can see it in the level of investment, user adoption, and especially in valuations. Some expect the value of fintech companies to grow to a market value of $324 billion by 2026—that’s about three times the size of the market today. This has been driven by forced … Continued

buildings

Could you use a microsite for your next campaign?

Hello there, We’re huge fans of microsites at Avion because they’re often so much fun to work on. Building a microsite gives you a standalone website with its own URL. While still a bit of an unknown tool, marketers and brands are cottoning on to the benefits and freedoms that come with microsites. What’s the … Continued

iMac and silver Macbook on a white table

5 ways technology’s impact is a force for good

Remember how everyone in the 60’s thought we’d be in flying cars by now? Overoptimistic, sure. But what’s more fantastical, flying cars or everything we’ve ever created, discussed and done as a species discoverable in a hand-held device? It’s impossible to predict technology’s impact, but you can get an idea by looking at how it’s … Continued

Earth from outer space

Who writes your copy? Spotlight on… Ben Hucker

G’day, I’m Ben, a copywriter and content strategist at Avion. If that second part made you scratch your head, I encourage you to read more about content strategy in 2021. I’ve only been at Avion for a couple of months, but what a journey it’s been already. Managing stakeholder signoffs in a short timeframe, juggling … Continued

Ben in Bega after a trip down the East Coast of NSW in May 2021

What your website should say about your business

From your potential client’s perspective, your website says a lot about your business—whether you like it or not. That’s why it’s crucial you approach any website rebrand or refresh with a strong sense of how you want your website to look, feel, and sound. Having recently rebranded and overhauled our website, this article explores the … Continued

Nat and Vesta, Avion crew

Driving start-up success in the US

Hi there, It’s hard to believe it’s been 1.5 years since Avion expanded from its Australian roots into the US market. During this time, we’ve managed to secure fantastic work with clients such as world-renowned research firm Gartner, along with some exciting software start-ups. We’d love to share them with you, so we’ve listed the … Continued

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