Preparing for tomorrow is how we achieve success today. Explore our learnings to see what makes us tick.

Melbourne // Austin // San Francisco // London

The value of integrating thought leadership into your content toolkit

In 2020, we were all tested in varying ways. In the face of these largely unprecedented times, effective leadership has rarely been more important. Regardless of your industry, being able to actively demonstrate your expertise and intrinsic value to your audience is more crucial than ever before. Audiences are on the look-out for innovative solutions … Continued

climbers hiking through mountain peak

COVID-19 Christmas ad campaigns – Avion’s winners and losers

Christmas campaigns are usually an opportunity for over-the-top sappy messaging, and blow-out budgets. However, in 2020 brands had to rethink how they spread the festive love for a COVID-19 Christmas. According to a poll by Truman films, 63% of consumers surveyed thought brands shouldn’t have spent lavish money on Christmas campaigns for 2020. That’s why … Continued

Mario Lopez as Col Sanders in KFC Christmas ad

Where in the world is Natalie Khoo—and what’s next for Avion?

Hi there, Wow. What a rollercoaster of 2020. Melbourne > Austin > London > Melbourne. I moved to the US at the start of this year to launch Avion’s first international office. It was thrilling, but then COVID happened. My partner’s father was also diagnosed with cancer, so James and I decided to relocate to … Continued

How experiential marketing can build positive associations with your brand

An oversaturation of media, technology and platforms have made it harder than ever for businesses to reach, resonate with and drive audiences to take action. Experiential marketing is an out-of-the-box way to engage customers in real-life experiences that are memorable and boost positive brand associations. Read on to find out how to do it and … Continued

people wearing VR goggles

How businesses are prioritising mental health during COVID-19

Hi there, COVID-19 has transformed where we work and for most, the way we work. Zoom meetings have replaced face-to-face gatherings and Slack messaging has filled the void of watercooler chats. And working remotely has had some big upsides. However, it has also meant longer days and less in-person interaction. Which is something even the … Continued

man and woman in a Zoom video chat

Why and how to communicate with empathy

Being empathetic makes it easier to understand the challenges, fears, anxieties, or worries that others might be experiencing. Done in the right way, empathy marketing and communications can tap into what your readers might be experiencing. Honing your ability to walk in your clients’ shoes has many benefits, including building trust with your brand and … Continued

three women sitting by the table having coffee and smiling

5 tips to navigate a new job or project remotely

Hi there, Ah, 2020. The year of ‘unprecedented’ this and ‘new normal’ that – mass job losses and more remote work than ever before.  You may be one of the lucky ones to secure a new remote job or project during the pandemic. But it doesn’t come without its challenges. Especially for the introverts out … Continued

notebook with 'Today' text

Key takeaways from the 2020 Edelman Trust Barometer (Australia)

Cast your mind back to the beginning of 2020. It was a simpler time – before we knew the term ‘social distancing’, the best lighting in our homes for Zoom calls, and who Carole Baskin is. It was also a time where many Australians faced uncertainty and hardship. The 2019-20 bushfire season (which peaked in … Continued

round red and white Trust signage