Preparing for tomorrow is how we achieve success today. Explore our learnings to see what makes us tick.

Melbourne // Austin // San Francisco // London

What we’ve learned writing for eCommerce

There’s no denying we do things at our own pace in Australia. Head to Europe, the UK and the US and you see eCommerce has been adopted much more quickly by consumers, especially in retail. We’ve been a little slower to adopt these trends. This comes despite goliaths like Amazon making tentative steps in the … Continued

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Avion’s work helping the next gen of healthcare professionals

Hi there, At Avion, producing effective web content for the education sector is in our DNA. Having partnered with clients such as Monash University and Study Victoria over many years, we’re proud of our work and the role it has played in upskilling people around the world. Relaunching the IHNA website One of our latest … Continued

IHNA website

Why biases in behavioural psychology are important to content strategy

An effective campaign may tantalise the senses, but our biases often influence how we perceive products and services. An understanding of cognitive biases can help achieve cut-through in a world overly saturated in messages. Cognitive biases are broadly defined as the patterns you default to when making sense of the world. While they help conserve … Continued

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What is a voice content strategy?

A voice content strategy involves optimising your content to be picked up by voice search queries, facilitated by the likes of Alexa, Siri, and Google Assistant. From smartphones to home and car devices, voice search is becoming increasingly integrated into our daily lives. Over half of all adults have used voice search at some point, … Continued

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Who writes your copy? Spotlight on… Laura Kowski

Hi there! I’m Laura, a copywriter and conversation designer here at Avion. If that second part made you scratch your head, I encourage you to read more about conversation design. I’ve only been here for a month, but what a month it’s been! Things are well and truly taking flight… Highlights and key insights I’ve … Continued

Laura Kowski, Avion copywriter

How to make the most out of user-generated content

User-generated content (UGC) is content created by people who use your products or services. It comes in many forms, from image-based content posted on social media sites to video content, blog posts on personal websites, or even written reviews. Did you know, people are twice as likely to view user generated than brand-direct marketing content? … Continued

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Content marketing for non-profits: 4 ways to boost your fundraising efforts

Great content marketing can support your non-profit to do even more good (and boost your fundraising efforts in the process). Here’s why: Content marketing can help your non-profit raise awareness. Your NFP is a brand, and marketing is an important way to spread the word about what your organisation does. By doing so, you’ll reach … Continued


We’ve grown up. Say hello to Avion 2021.

Since 2009, I’ve evolved from a Melbourne-based solopreneur to the Director of a 10-person agency. To celebrate, I decided it was time to refresh Avion’s look and feel. 2020 also provided a solid opportunity to rethink what I wanted Avion to be post-COVID—and now I have to show for it. Along with a new … Continued

Avion new logo