Preparing for tomorrow is how we achieve success today. Explore our learnings to see what makes us tick.

Melbourne // Austin // San Francisco // London

5 things I re-learned (& more) at the 2014 ADMA Global Forum

Last month, I attended a few small presentations at the ADMA Global Forum in Sydney. I thought I’d share with you my 5 key takeaways. They may sound like common sense, but I really believe they are worth reiterating because they ring so true. 1. The value of putting your market’s needs before your own … Continued

SEO (search engine optimisation)

Have you ever wondered how some websites get to the top of Google search results? The answer is content. Quality content. And this is an extremely important part of the online copywriting process. In addition to titles and descriptions in your metadata, you will need to incorporate keywords and phrases in your copy. It helps … Continued

12 easy ways to supercharge your eDMs

In a world of spam-filled inboxes, it’s a challenge to make your eDM (electronic direct mail, or email campaign) stand out from the crowd. How do you make your messaging stand head and shoulders above the clutter? Follow these 12 simple tips to take your eDMs to the next level. 1. Make first impressions count … Continued

app icons on Macbook

Muhammad Ali on marketing

As some of you may know, last week I arrived back in Australia after a very exciting 3-week FIFA World Cup holiday in Brazil. The atmosphere was incredible. Amongst the buzz of the most followed sporting event in the world, I got thinking about sports marketing. How did football get so popular? Why do some … Continued

Panoramic photo of match between Colombia and Uruguay. FIFA World Cup 2014

Research what you want your readers to know

Remember that what your potential customer finds on your website is extremely important. Not only does it reflect your business and make a lasting impression, but more significantly, it’s usually the deal-breaker when a customer chooses not to contact you. So, it’s important you recognise what your customers are looking for. Whether you’re just getting … Continued

So how does Google Glass work?

I am so proud to work with leading Australian user experience consultancy U1 Group. Thanks to them, I hone the latest knowledge in digital research, insight and strategy. This week, I’ve been given the opportunity to test drive a pair of Google Glasses, shipped hot from the US (not yet available in Australia). Using the … Continued

Natalie Khoo has been given the opportunity to test drive Google Glass

Use special offers to boost your conversion rate

We’ve all seen those annoying direct marketing ads on TV. We can’t stand them. We make fun of them. Yet, we all know someone (if not ourselves) who has bought something from them – because they work. So why does direct marketing captivate people to buy? Unfortunately, there is no simple answer (otherwise we’d all … Continued

A beginner’s guide to SEO

SEO. If you had dropped this term a little over a decade ago you would’ve generally been met with blank faces. Now SEO is on the tongues of every company and marketer. Search engine optimisation is the act of making your organisation, brand or company more visible on the search tools that people use to … Continued