Preparing for tomorrow is how we achieve success today. Explore our learnings to see what makes us tick.

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Use special offers to boost your conversion rate

We’ve all seen those annoying direct marketing ads on TV. We can’t stand them. We make fun of them. Yet, we all know someone (if not ourselves) who has bought something from them – because they work. So why does direct marketing captivate people to buy? Unfortunately, there is no simple answer (otherwise we’d all … Continued

A beginner’s guide to SEO

SEO. If you had dropped this term a little over a decade ago you would’ve generally been met with blank faces. Now SEO is on the tongues of every company and marketer. Search engine optimisation is the act of making your organisation, brand or company more visible on the search tools that people use to … Continued

SEO

When did you last update your content?

Probably 95% of people I speak to embarrassedly admit they want to update the content on their website – but don’t know how. If this sounds like you, you might be surprised to hear that refreshing your content is often easier than you think. It comes down to being honest and asking yourself: How big … Continued

Optimising your website for mobile devices

These days, you don’t need to go far to see someone tapping away on their smartphone or browsing on their tablet. Australian ownership of mobile devices is on the increase. Over 70 per cent of Australians own either a tablet or smartphone, with 32 per cent owning both (Deepend, 2014). The Federal Australian Communications and … Continued

Smartphone user

Maximum reach, minimal effort

Last month, I attended a presentation by Jesse Desjardins, Head of Social at Tourism Australia (possibly one of the best jobs in the world!). What I re-learned was the importance of generating fresh content on an ongoing basis. But what I found really interesting was his strategy – leveraging external help. From average holidaymakers to professional photographers, everyone is encouraged to … Continued

Head of Social Jesse Desjardins presents at the Social Media Club

Harnessing the power of e-commerce in Australia

Perusing online has become a great way for customers to try before they buy. E-commerce sites such as eBay and Amazon provide a simple way for shoppers to browse for products conveniently at a time that suits them. With this in mind, it is crucial for small businesses to be aware that a website can … Continued

E-commerce

How technology is changing the way we do business

Last week, I attended DM Forum featuring Colin Barnard, Sales Director of Google (Australia and NZ). The most valuable takeaway from the presentation was about how Google is changing the current marketplace. I learned that having Google at our fingertips has changed the balance of power between company and consumer. For example, with the amount of information available online, … Continued

What the Google contact lens for diabetics looks like

Making your website accessible

A ‘web accessible’ website is suited to meet the needs of people with disabilities, such as vision or mobility impairments. And with Australia’s ageing population, web accessibility is more important than ever. Approximately 50 per cent of those aged 65 and over have a disability, most of which involve sight and movement. According to the … Continued