Preparing for tomorrow is how we achieve success today. Explore our learnings to see what makes us tick.

Melbourne // Austin // San Francisco // London

Writing for the web

People read differently on screen than they do on paper. They do not read word-for-word. Rather, online users have a very narrow focus on particular information they are looking for, so they scan – and skip or ignore content they think is irrelevant. Be clear: use plain English To be as clear as possible, use … Continued

Writing for the web