I am so proud to work with leading Australian user experience consultancy U1 Group. Thanks to them, I hone the latest knowledge in digital research, insight and strategy. This week, I’ve been given the opportunity to test drive a pair of Google Glasses, shipped hot from the US (not yet available in Australia).
Using the device, we’ve discovered that it has a long way to go. Forget the futuristic visions – Glass doesn’t live up to the hype, just yet. I decided to do some hands-on testing and wore them to soccer training. Here are some things worth noting:
- The glasses were light and stable while running however a little shaky when sprinting full pelt – not recommended!
- There is team awkwardness yelling out ‘ok glass take a picture’ mid-field. So I used the tapping function.
- The functions like ‘take video’ are not instantaneous, so by the time I had activated the command, the moment was ‘missed’ (unless you were filming the entire session).
- I was a bit distracted with them so I think this would negatively impact an athlete’s performance.
- The footage is extremely nauseating to watch – not ideal for a family video.
- The touchpad is difficult to use with your hair down, so ladies be warned!
I encourage you to read about our interaction with Glass in detail in this article by U1 Group:Â The UX of Google Glass.
But in even more exciting news… This Melbourne copywriter is off to BRAZIL! For the FIFA World Cup. I leave June 13 and will kicking back on Copacabana beach and enjoying footy fever in Maracana Stadium for 3 weeks. I will return July 3.
Of course, please feel free to email Stevie while I am away. Olé, olé, olé!
Content tips & tricks
WOULD A BIG LEAGUE GLOVE GIVE YOU CONFIDENCE?
By Steve Krug, Some Slightly Irregular
My favourite usability expert talks us through one of his favourite advertisements and explains why it’s a piece of sheer copywriting genius.
5 COMMON CONTENT MARKETING MISTAKES TO AVOID
By Tabitha Jean Naylor, Digital Marketer
The creation of custom content has grown into a $43.9 billion industry. Understanding common pitfalls will help you avoid them at all costs!
12 THINGS TO DO AFTER YOU’VE WRITTEN A NEW BLOG POST
By Brodie Dorland, DivvyHQ
This infographic does a nice job explaining the steps you should be taking after you’ve written your next article.