Ally has been exploring Seattle while she’s been at MozCon. This is one of her fave shots of the public market (well worth a visit if you haven’t been!)
In case you didn’t know, our beloved Ally is enjoying 5 weeks in the US! Why? Because she deserves an amazing holiday AND we wanted to know what’s hot in SEO this year.
That’s right – Ally’s been at MozCon in Seattle, an intensive but super-dooper 3-day marketing conference run by industry leaders Moz.Com.
She’s been talking about SEO with bright minds from all around the world (and trying to sneak in a handshake with one of Avion’s favourite influencers, Rand Fishkin).
To see her top take-outs from the event, check out our latest post on the Avion blog:
> The top 3 things I learnt at Mozcon 2018
If you’re keen to read more, we’ve also compiled some key takeaways from other MozCon attendees in our tips and tricks below. Enjoy!
The Plastic Free July Challenge
Phew – it’s been an interesting month battling single-use plastic, but we did it!
Avion is a proud sponsor of the Plastic Free July Foundation. Not only did we craft ongoing communications throughout last month’s campaign, but we also participated, giving up plastic bags, straws and packaging, just to name a few! (We miss yoghurt, but that’s ok.)
Mel is currently reviewing compiling stories and the impact of Plastic Free July with Founder Rebecca Prince-Ruiz. Watch this space and we’ll report back to you next month.
> Visit the Plastic Free July website


CONTENT TIPS & TRICKS
MOZCON 2018: THE TOP THREE SEO TAKEAWAYS I STARTED TO WORK ON
By Alex Grosu, Medium
In this article, Alex shares his SEO learnings from MozCon 2018 and how he implements them on his work.
7 AWESOME DIGITAL MARKETING INSIGHTS FROM MOZCON
By Jon Henshaw, Tapclicks
Jon had an amazing experience speaking at Mozcon 2012. For this year’s conference, as an attendee, he gives a few insights that are noteworthy.
By Black Truck Media
After a week of fist bumps and bacon feast in Seattle for MozCon 2018, the guys at Black Truck discuss some highlights and key takeaways in their latest podcast.
By Chris Countey
His first time at the conference, Chris outlines MozCon presentations that are worth reviewing.