“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
This is my favourite quote of all time. It comes from Maya Angelou, a woman of many talents (most notably, author and poet). I believe it really captures effective writing. It should appeal to your senses – excite, motivate, enlighten, calm.
I very much apply this concept when writing web content in a marketing context. Effective sales copy should empathise with the customer’s thoughts and emotions. It should make customers feel something. Take the marketers behind Jeep, for example. They don’t just talk about a car. They talk about the excitement that comes with buying a Jeep.
Recently, we’re proud to have helped launch Fiber, a brand new activewear brand for women. Fiber is all about making active women feel empowered in a bold, brash way. Forget the green smoothies – the Fiber girl works out so she can eat pizza like a boss!
Next time you’re writing sales copy, think about how you can tap into your customers’ feelings to make an impact. Or give us a call 🙂 We’ll help you out!
Till next time…
Best wishes, Natalie and the Avion team.
Content tips & tricks
THE 4 HALLMARKS OF A GOOD EDITOR
By Nancy Duarte, duarte.com
Finding a good editor can be tough. Not only do they need to be a strategic thinker, but you also have to be able to trust them with your work. Here are some tips for finding the type of editor that makes your work better.
HOW MUCH KEYWORD REPETITION IS OPTIMAL – WHITEBOARD FRIDAY
By Rand Fishkin, moz.com
If I’m targeting a particular keyword, where and how often should I use that in the front and back ends of my page? Rand puts his recommendations into the context of today’s SERPs.
A CONTENT MANAGER’S PRACTICAL GUIDE TO DOING JUST ENOUGH SEO
By Ben Davis, econsultancy.com
The theory of SEO and learning about its latest developments seem easy enough but it can be scary to think ‘”right, I’m going to do some actual SEO today.” Well having done what I consider to be the basics for a little while, I thought I’d share them.
