Preparing for tomorrow is how we achieve success today. Explore our learnings to see what makes us tick.

Melbourne // Austin // San Francisco // London

July 10, 2014

12 easy ways to supercharge your eDMs

In a world of spam-filled inboxes, it’s a challenge to make your eDM (electronic direct mail, or email campaign) stand out from the crowd. How do you make your messaging stand head and shoulders above the clutter? Follow these 12 simple tips to take your eDMs to the next level. 1. Make first impressions count … Continued

app icons on Macbook

July 9, 2014

Muhammad Ali on marketing

As some of you may know, last week I arrived back in Australia after a very exciting 3-week FIFA World Cup holiday in Brazil. The atmosphere was incredible. Amongst the buzz of the most followed sporting event in the world, I got thinking about sports marketing. How did football get so popular? Why do some … Continued

Panoramic photo of match between Colombia and Uruguay. FIFA World Cup 2014

July 9, 2014

Research what you want your readers to know

Remember that what your potential customer finds on your website is extremely important. Not only does it reflect your business and make a lasting impression, but more significantly, it’s usually the deal-breaker when a customer chooses not to contact you. So, it’s important you recognise what your customers are looking for. Whether you’re just getting … Continued

June 9, 2014

So how does Google Glass work?

I am so proud to work with leading Australian user experience consultancy U1 Group. Thanks to them, I hone the latest knowledge in digital research, insight and strategy. This week, I’ve been given the opportunity to test drive a pair of Google Glasses, shipped hot from the US (not yet available in Australia). Using the … Continued

Natalie Khoo has been given the opportunity to test drive Google Glass

June 9, 2014

Use special offers to boost your conversion rate

We’ve all seen those annoying direct marketing ads on TV. We can’t stand them. We make fun of them. Yet, we all know someone (if not ourselves) who has bought something from them – because they work. So why does direct marketing captivate people to buy? Unfortunately, there is no simple answer (otherwise we’d all … Continued

May 10, 2014

A beginner’s guide to SEO

SEO. If you had dropped this term a little over a decade ago you would’ve generally been met with blank faces. Now SEO is on the tongues of every company and marketer. Search engine optimisation is the act of making your organisation, brand or company more visible on the search tools that people use to … Continued


May 9, 2014

When did you last update your content?

Probably 95% of people I speak to embarrassedly admit they want to update the content on their website – but don’t know how. If this sounds like you, you might be surprised to hear that refreshing your content is often easier than you think. It comes down to being honest and asking yourself: How big … Continued

May 9, 2014

Optimising your website for mobile devices

These days, you don’t need to go far to see someone tapping away on their smartphone or browsing on their tablet. Australian ownership of mobile devices is on the increase. Over 70 per cent of Australians own either a tablet or smartphone, with 32 per cent owning both (Deepend, 2014). The Federal Australian Communications and … Continued

Smartphone user