Melbourne // Austin // San Francisco // London
May 28, 2021
Hi there! I’m Laura, a copywriter and conversation designer here at Avion. If that second part made you scratch your head, I encourage you to read more about conversation design. I’ve only been here for a month, but what a month it’s been! Things are well and truly taking flight… Highlights and key insights I’ve … Continued
May 17, 2021
User-generated content (UGC) is content created by people who use your products or services. It comes in many forms, from image-based content posted on social media sites to video content, blog posts on personal websites, or even written reviews. Did you know, people are twice as likely to view user generated than brand-direct marketing content? … Continued
May 3, 2021
Great content marketing can support your non-profit to do even more good (and boost your fundraising efforts in the process). Here’s why: Content marketing can help your non-profit raise awareness. Your NFP is a brand, and marketing is an important way to spread the word about what your organisation does. By doing so, you’ll reach … Continued
April 23, 2021
Since 2009, I’ve evolved from a Melbourne-based solopreneur to the Director of a 10-person agency. To celebrate, I decided it was time to refresh Avion’s look and feel. 2020 also provided a solid opportunity to rethink what I wanted Avion to be post-COVID—and now I have avion.agency to show for it. Along with a new … Continued
April 22, 2021
When I decided it was time to refresh Avion’s look, I never thought it would be such a departure from our existing brand. I was apprehensive accepting a new colour palette, but I’m thrilled with where it landed. What I learned is even if you think you know best (marketing specialists and business owners, I’m … Continued
April 15, 2021
There are a myriad of ways to showcase your business. And it’s easy to get distracted by all the possibilities. However, visual content, guided by good written content, goes a long way. Whatever form of visual content you choose, make sure you focus on your customer. This means your content marketing will be appropriately targeted, … Continued
March 26, 2021
Well, hello there, With the slobbering beast that was 2020 leashed, 2021 feels like a time of reconnection. So, what better time than now for us to put our feet up by the warm, comforting glow of our screens and chat. If we haven’t already met, my name is Patrick. I’m a copywriter for Avion … Continued
March 24, 2021
I thrive in face-to-face environments. So, when COVID happened and I suddenly had to deliver client workshops via Zoom, I was in a mad panic. I scrambled to find tools and strategies that would help me replicate the in-person experience. Over time, I tried and tested different tricks for online environments – both for small … Continued
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