Melbourne // Austin // San Francisco // London
April 9, 2014
Last month, I attended a presentation by Jesse Desjardins, Head of Social at Tourism Australia (possibly one of the best jobs in the world!). What I re-learned was the importance of generating fresh content on an ongoing basis. But what I found really interesting was his strategy â leveraging external help. From average holidaymakers to professional photographers, everyone is encouraged to … Continued
April 9, 2014
Perusing online has become a great way for customers to try before they buy. E-commerce sites such as eBay and Amazon provide a simple way for shoppers to browse for products conveniently at a time that suits them. With this in mind, it is crucial for small businesses to be aware that a website can … Continued
March 9, 2014
Last week, I attended DM Forum featuring Colin Barnard, Sales Director of Google (Australia and NZ). The most valuable takeaway from the presentation was about how Google is changing the current marketplace. I learned that having Google at our fingertips has changed the balance of power between company and consumer. For example, with the amount of information available online, … Continued
March 9, 2014
A âweb accessibleâ website is suited to meet the needs of people with disabilities, such as vision or mobility impairments. And with Australia’s ageing population, web accessibility is more important than ever. Approximately 50 per cent of those aged 65 and over have a disability, most of which involve sight and movement. According to the … Continued
February 9, 2014
Thatâs right. A new year and a new business name! But donât worry â not much else has changed. Iâll still be leading Avion Communications with the same brain and smiley face that youâre used to, but with the support of an awesome team of professional copywriters. Thanks to everyone who has helped me build … Continued
February 9, 2014
People read differently on screen than they do on paper. They do not read word-for-word. Rather, online users have a very narrow focus on particular information they are looking for, so they scan â and skip or ignore content they think is irrelevant. Be clear: use plain English To be as clear as possible, use … Continued
SUBSCRIBE TO OUR NEWSLETTER
