At Avion, we’re proud as punch to welcome two new copywriters to our buzzing South Melbourne office.
Possessing a diverse range of creative, analytical and upbeat people skills (in addition to writing skills, of course!), Emma and Jay are perfectly placed to take our content agency to the skies.
Embarking on large projects here, there and everywhere, 2016 is going to be an exciting year for Avion. Weeeeee! Watch this space.
‘Till next time!
Best wishes, Natalie & the Avion team
 | Emma Hardy Bachelor of Communication (Advertising) Emma has experience working in digital agencies for some of the world’s biggest brands including ADIDAS and MYER. She loves big ideas, effective communication, and wants her work to have a positive impact on the world. Besides her passion for writing, Emma also enjoys hiking, art and listening to girl bands. | |
 | Jay Carmichael Bachelor of Arts (Creative Writing) Associate Degree in Professional Writing and Editing Jay obsesses over the connotations of words. He’s written for TEDx and the Australian Lesbian and Gay Archive, and edited the City of Yarra’s ‘The Telling Tree’ storybook created by LGBTIQA+ youth. Jay is studying a Master of Writing and Publishing and writing a creative manuscript. |
Content tips & tricks
HOW TINDER HAS CHANGED ECOMMERCE
By Youtse Sung, econsultancy.com
Through its fun, intuitive and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world — in particular, the marketing and ecommerce space.
HOW TO OPTIMISE FOR COMPETITORS’ BRANDED KEYWORDS
By Rand Fishkin, moz.com
Rand explains some carefully strategic and smart ways to optimise for the keywords of a competitor — from determining their worthiness, to properly targeting your funnel, to using third-party hosted content for maximum amplification.
10 CONTENT MARKETING GOALS WORTH PURSUING
By Sonia Simone, copyblogger.com
Content all by itself — even terrific content — is just content. It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one. But it has no magical powers. Content marketing is a meaningless exercise without business goals.
