Web copy isn’t really a set-and-forget type of thing.
Clever content writers can ensure that your content will stay generally ‘evergreen’ and as relevant as possible. But the fact is, things are always evolving on the web and in business. For example:
- Your business may add new products and services
- Your target market may shift
- Google may update its algorithms (actually, it definitely will)
- New technologies, like voice search, might become content game-changers
- Your copy may not be effectively converting customers.
These are just a few reasons you might need to consider if it’s time for fresh copy for your website.
Thankfully, web copy experts like Avion Communications can help you develop a strategy that allows content to adapt with changes to its environment. Get in touch to learn more!
All the best,
Steph & The Avion team
P.S. Here’s this month’s content tricks and tips – hope you enjoy!
Content Tips & Tricks
WHAT ALL GREAT FUNDRAISING HAS IN COMMON
By Benjamin Hickey, Avion Communications
Fundraising is an important activity for any not-for-profit, but how do you ensure that your content will get the attention of potential donors? Avion copywriter Ben Hickey expertly outlines a few handy tips to keep in mind when you’re writing for a cause.
PEOPLE ASK THEIR MOST PRESSING SEO QUESTIONS
By the MOZ team
In this article, Moz has teamed up with Duda to answer community questions about SEO. From optimising content for an international audience to SEO maintenance, let the experts on all things SEO show you how it’s done.
4 SOCIAL MEDIA TRENDS TO DRIVE YOUR STRATEGIES IN 2019
By Jayzel Florendo, Spiralytics
Ready to change up your social media strategy in 2019? Here, Jayzel Floredo outlines trends like augmented reality and video content, with tips and tricks you can use to give them a go.
A COMPREHENSIVE GUIDE TO PREDICTIVE ANALYTICS
By Mike Wagaba, Medium
Data is king, and increasingly it can be used to predict the behaviour patterns and trends of an audience. Find out more about how predictive analytics can help you better understand and connect with your customers.