Ok, so these books are nothing new. In fact, they are worldwide bestsellers. But if you’ve never heard of them before, let me share with you (please note in particular order) why they have played a significant role in my career – and how I think they relate to budding businesspeople like me.
Step 1: Understand what the journey to success really looks like
Losing My Virginity by Richard Branson
Being an entrepreneur might sound glamorous, but it takes blood, sweat and tears – over a long period of time. There is no such thing as an overnight success story. That’s what I love about this book. It’s lengthy but demonstrates the serious ups and down of bringing a vision to life, and the crazy risks Richard Branson was willing to take to rise to the top.
Step 2: Start and develop your business with the right mindset
The E-Myth Revisited by Michael Gerber
Most people start a business because they love cooking, or teaching, or writing… But the reality is that successful businesses are not just about cooking, teaching or writing – they require administration, operations, managing people, satisfying stakeholders, generating profit and completing taxation paperwork. This book stresses the importance of working ‘on’ your business (rather than ‘in’ your business) in order to survive.
Step 3: Ensure your life doesn’t turn into hell
The 4-Hour Work Week by Timothy Ferriss
You’ve made it. Your business is growing at a rapid pace – but you’re about to burn out. Thankfully, this book shows you how to improve productivity and lifestyle. From reducing time spent on email to delegating more effectively, you’ll walk away knowing how to get more hours in the day without sacrificing sleep.
Step 4: Learn how to play the game
Nice Girls Still Don’t Get The Corner Office by Lois P Frankel
So this book might not as useful to male readers, but I cannot emphasise the difference reading it has made to my confidence as a businesswoman. Cover to cover it is packed with tips and tricks that help women further their careers – particularly in relation to working with men.
Step 5: Embrace opportunity, gratitude and acceptance
The Alchemist by Paulo Coelho
Amongst all the chaos, don’t forget to be open-minded, grateful and reflective of what you’ve achieved. Although not a business book, The Alchemist tells the beautiful story of a young man’s journey overcoming obstacles in search of hidden treasure. The moral is that success is not linear – and sometimes what you’re looking for isn’t always where you think it is.
Till next time! Best wishes, Natalie and the Avion team.
Sure, we’ve all written some things before, but the creation phase of content marketing is where you get to watch ideas take shape. To get (at least a little) organised, creating an editorial calendar is the perfect first step.
With the help of some SEO experts, I’ve compiled a list of useful tools to help with on-site optimisation, link analysis and more. While some of these tools are paid, the majority are free to use, or at least offer a limited service for free users.
11 entrepreneurs from Young Entrepreneur Council (YEC) explain best strategies for doing so without seeming overbearing.
January 21, 2022
Content design in theory and practice – who’s doing it well?
November 26, 2021
Who writes your copy? Spotlight on… Marina Penderis
November 10, 2021
Fintech 2021: Who survived and what’s ahead?
October 29, 2021
Could you use a microsite for your next campaign?
October 6, 2021
5 ways technology’s impact is a force for good
SUBSCRIBE TO OUR NEWSLETTER
We acknowledge and pay our respects to the
Traditional Owners of the countries we work within. We honour their
history, their people, and their connection to land. Elders past, present and future, we thank you for your
ongoing care and generosity.