Writing education content that sticks

Cup and laptop on desk. Laptop is showing a Zoom classroom.

Copywriters who understand education

We can shape messaging for your institution that sticks. By putting ourselves in your audience’s shoes, we anticipate pain points – like trying to grasp application criteria, curriculum pathways, and pedagogies —and create copy that engages, informs and converts.

Boosting student recruitment and retention

Avion has more than a decade of experience helping the world’s top universities write website content, course descriptions, faculty prospectuses, marketing campaigns, success stories, and SEO blog content. We understand the student experience and how to serve them the information they need throughout their journey with you. Our goal is creating content that not only drives enrolments, but also advocacy.

Objective expertise in a competitive landscape

Our team has a deep portfolio of schools, universities, education agencies, and start-ups under its belt. From working with institutions of all sizes, we’ve gained invaluable knowledge of what’s worked and what hasn’t and how to apply this to achieve our clients’ organisational goals. Curious? Ask us about storytelling, search, personalisation, and local versus international markets.

“What I often find challenging when working with external organisations is the lack of transparency. We did not face that issue with Avion. The team went above and beyond to the gold standard of customer experience in my opinion!"

Bindiya Bijo – Business Development Associate at Health Careers International

Our Clients