Avion worked with AAMI, one of Australia’s leading insurance providers, to produce compliant, engaging and SEO-led content. Working with the AAMI team, we were tasked with creating new content for product, category and FAQ pages.
Utilising tools like Confluence and Jira, we developed an effective working protocol to deliver our SEO and OX-led web content across car, health, and public liability insurance. It was essential to write with compliance in mind—a unique challenge for financial services writing. Getting product details wrong and failing AAMI customers was simply not an option, which is why our Avion eagle eyes really came to the fore.
AAMI could rely on us to create web copy to engage customers at various stages of their journey and life stages, all in a fun, fresh (sometimes cheeky) and consistent brand voice. To do that required us to work fluidly across Marketing, Product, and OX and refer to our learnings through each stage of the project.
Offering clear solutions for AAMI customers while accurately presenting product details in a simple, relatable voice had its challenges. It involved great project management skills and an ability to communicate quickly and openly at every stage of the process. Pushed live in July 2017, we’re proud to have successfully contributed on a range of AAMI key deliverables.