Overview
Scrum Educational Experience UK creates agile-centric bespoke training and development programs for schools, universities, and corporate organisations. By focusing on people rather than problems, SEE’s unique approach to education intends to challenge the way that students and teachers approach learning.
Unfortunately, SEE’s previous website didn’t complement its strengths. Content was visually inconsistent and lacked important information that connected its audience with its message. Properly demonstrating SEE’s value proposition required a visual and structural overhaul of the website and a reimagining of how written content was used – a tough ask considering its lack of resources.
Process
We first organised a content workshop with SEE to better understand its core message and service scope. This was crucial, as a fresh perspective was necessary to reimagine how audiences understood SEE.
Rather than building a website in a traditional way, we worked with SEE to develop a strategy that complemented its approach to education. Avion led a lean approach that involved producing the copy and managing SEE interns and contractors to plan, design and develop the site. This arrangement allowed SEE to compensate for a lack of resources while also providing its team with hands-on learning opportunities.
So that everyone understood their roles and responsibilities, we created project milestones that focused on key areas of redevelopment. Our milestones were broken up into four key areas that we tackled over the course of several months. These were:
- Content planning and copywriting
- Website design
- Website redevelopment
- UX optimisation
