Guest: Tom Farrar | Host: Natalie Khoo
In finance and insurance, creativity often clashes with compliance. In this episode, we speak with Holly Jones—senior brand and content specialist for brands like AustralianSuper, Aware Super, and Suncorp—about turning red tape into creative opportunity. Holly shares how to work with compliance as an ally, why content teams should “look in as much as they look out,” and how influencer campaigns, internal insights, and AI tools can coexist without losing brand authenticity.
As CEO of Lifeline, Luke Lindsay oversees thousands of crisis calls every day—and is constantly asking how we can step in sooner. In this episode, he unpacks why people in distress are turning online for support, how language can reduce stigma or deepen it, and why co-designing communications with people who have lived experience is critical to saving lives.
At the Royal Children’s Hospital Foundation, Laura Buck has helped raise more than $60 million for kids’ health. She shares her “impact in five minutes” philosophy, how a failed COVID campaign reshaped the way she works with stakeholders, and why smart personalisation—rather than blanket emails—is essential to overcoming compassion fatigue.
For Leo Patterson-Ross, housing became a mental health issue the day he met a palliative care patient who had nowhere safe to go home to. Now leading the Tenants Union NSW, Leo talks about the psychological toll of insecure housing, what it takes for a small team to serve over a million renting households, and how clear, accessible content can support people in crisis.
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