As they say, ‘teamwork makes the dream work’ and our Avion crew did a fantastic job of coming together for this year’s Plastic Free July! That’s right, once again we went a whole month choosing to refuse single-use plastic to help reduce our environmental impact and raise awareness of plastic pollution.
We even managed to get our Friday snacks from the market plastic-free, without missing out on cheese to accompany our wine. Phew!
Above all, it gave us all great insight into how much single-use plastic we actually use. From lunches and bottled water, to plastic straws and bin liners, the challenge opened our eyes in a big way.
How did Plastic Free July go in 2019?
We weren’t the only participants in this global initiative. In fact, around the world there were 230 million people taking the challenge to go plastic-free in July — an amazing and record-breaking number.
Going from 40 participants in Western Australia in the inaugural 2011 campaign, to 3 million global participants in 2015, and then to 120 million last year — it’s quite some growth!
Plastic Free July participants reduced their household waste by an average of 76 kg during the campaign. They also contributed to a total saving of almost 490 million kgs of plastic waste around the world, showing the huge impact the challenge has even in just one month.
Aligning with our values at Avion
Plastic Free July is a challenge that Avion loves to get behind each year, and living as plastic-free as possible is an ethos we try and abide by outside of July, too. Having a sustainable workplace is something we take great pride in, alongside our values, which are integral to what we do at Avion.
Sound like something you’d want to be a part of? Get inspired by what others have done for Plastic Free July — there are some fantastic stories!
Are you interested in the most exciting future tech trends?
If you’re eager to find out what emerging technologies are set to impact our lives, you need to get along to the Top Tech Trends Debate in 2019. The Churchill Club is showcasing the visions of five industry-leading professionals as they pitch their predictions on what the next big thing in tech will be, leaving you the audience to vote on the winner.
All the best,
Nick and the Avion team
CONTENT TIPS AND TRICKS
By Nick Boylan, Avion Communications
Have you stopped to think about artificial intelligence’s (AI) ethical complications? We discuss some of the key ethical dilemmas that surround the use of AI.
By Laurel Taylor, Moz
Effective consultation across teams either within your company or with external clients can be vital to a project’s success. Laurel Taylor of Moz puts together three key tips you can use for more empathetic consulting.
By Adhip Ray, Hubspot
Getting your start-up operational is an exciting time, but it can also test you with some growing pains. Adhip Ray from Hubspot provides you with 51 mistakes to avoid when creating your start-up, helping you get up and running with ease.
Just as important as your content, the way you deliver your business’ voice is vital. Check out this opinion piece from Marketing Mag, featuring Market Expertise’s CMO Jaci Burns, to find out more about brand voice.