I recently attended a presentation by Grant Lubowski, the Strategy Manager of Australia’s longest-running online dating website, RSVP. What really struck a chord with me was the organisation’s ‘search and discovery’ approach when it comes to customer engagement.
In essence, ‘search’ is what people do when they’re looking for something. ‘Discovery’ is about giving someone something they didn’t know they needed.
As a copywriter, I absolutely love this approach. Marketing is not just about knowing what your customers need. It’s about knowing what your customers need before they do – and giving them that sense of wonder that comes with stumbling across something exciting, empowering and new.
If you’d like to workshop what may be of value to your audience, give Avion Communications a call. We’d love to discuss what online tools, campaigns or posts you could create to incite interest.
‘Till next time…
Best wishes, Natalie & the Avion team.
P.S. We are really proud to have compiled the content for Alkhemy (a local conversion optimisation service). Check out the beautiful new site below!
Content tips & tricks
12 CLASSIC CONTENT MARKETING PROBLEMS (AND HOW TO AVOID THEM)
By James Carson, Econsultancy
What are the chances of you having problems in your business content marketing? Read this outline to stay out of trouble.
3 SIMPLE STEPS TO CREATING CONTENT YOUR AUDIENCE WILL CARE ABOUT
By Stacy Firth, Cursive Content Marketing
The most important rule you need to remember in writing, is to write for your audience. Here’s how to get into the audience-centric mentality.
DOES YOUR WEBSITE ENHANCE YOUR PERSONAL BRAND?
By Scott Donald, Usability Geek
There are over 100 billion websites that are online right now. Personal branding will set yourself apart among online businesses. See this article to figure out how to reflect your personal brand in the best way possible.
