It’s the start of a new financial year, and organisations everywhere are flat chat refreshing their content. But are they producing the most effective copy?
We often find that clients try to convey too much information. Messages lack clarity and products/services become overwhelming. The paradox of choice – a concept coined by Barry Schwartz back in 2005 – prevents customers from taking action. Instead of celebrating freedom of choice, customers become paralysed and less satisfied with the choices they end up making.
To avoid this impacting your organisation, keep your offerings simple. Ensure categories and descriptions are concise, and benefit from increased conversions and customer satisfaction.
We recently had the pleasure of working with one organisation that knew the importance of keeping complex choices simple: Victoria Teachers Mutual Bank. Earlier this year, we worked with the bank to write and copyedit almost 120 pages to meet their SEO goals. We were able to give strategic advice on which topics to include, and subsequently created keyword-rich, engaging information – all in six weeks. Congratulations on your great new site, Victoria Teachers Mutual Bank!
If you have any questions about your website structure or content, give us a shout on (03) 9005 7854 or email us anytime.
‘Till then, best wishes from Natalie and the Avion team.
Content tips & tricks
THE 10 COMMANDMENTS FOR WRITING EFFECTIVE HEADLINES
By Dan Kennedy, gkic.com
No matter how good your body copy may be, if your headline doesn’t pull people in, it won’t matter. Here are the 10 commandments I live by when it comes to creating an effective headline.
IF YOU WANT TO MEASURE YOUR COPY SO YOU CAN IMPROVE IT, GIVE EVERY ELEMENT 1 JOB TO DO (INFOGRAPHIC)
By Joanna Wiebe, copyhackers.com
Like on an assembly line, every single line of copy and element on the page is responsible for its own job to keep a conversion moving forward. Check out what I mean in this shareable infographic.
4 FAMOUS COPYWRITERS ON HOW TO WRITE HIGH CONVERTING LANDING PAGES
By Andrew Spence, andrewspenceonline.com
Although they are long gone, famous copywriters left behind a treasure trove of topical knowledge about writing copy. Here’s what online marketers can learn about writing copy that always converts.