Probably 95% of people I speak to embarrassedly admit they want to update the content on their website – but don’t know how. If this sounds like you, you might be surprised to hear that refreshing your content is often easier than you think.
It comes down to being honest and asking yourself: How big is this job? Do you want a quick win or a complete overhaul? Unless your business is taking on a whole new direction, chances are you can get away with investing time and effort into just a few key pages, and start seeing results straight away.
Taking this approach is better for your business than waiting for a web redesign that might never happen.
If you are confident a complete overhaul is for you, here are some factors to consider:
- How much content do you already have?
- What do you need to research or write from scratch?
- How many internal resources do you have to help you write, edit, compile and/or upload new content?
- What timeframe do you have? Quick wins can be implemented easily but new developments can take months.
If you’d like to find out more, please come along to a FREE 2-hour workshop I am presenting on Tuesday May 20 (in East Melbourne). It is aptly titled ‘When did you last update your content?’ and covers a range of topics from writing for the web to SEO.
> View presentation outline and register.
In other news, Premier Plastics – a recent project – is now live. For those who thought industrial doors could never be sexy, let me prove you wrong. You can also check out a case study I wrote for Business Victoria.
Content tips & tricks
THE GREATEST MISCONCEPTION IN CONTENT MARKETING
By Rand Fishkin, Moz.com
It’s probably pretty clear to everyone that content marketing takes time, but there’s a common misconception in just how much time. In today’s Whiteboard Friday, Rand warns us of an overly optimistic mindset, and shows us how things really (usually) end up happening.
EIGHT BEST PRACTICE TIPS FOR WRITING EFFECTIVE EMAIL COPY
By Ornaith Killen, E-consultancy
Over the past week, I have received a couple of pieces of email marketing that just didn’t read very well and it got me thinking about copywriting, and how vital it is to be done correctly. I thought I would share my thoughts on the blog just in case anyone else agrees.
HOW TO USE VISUAL HIERARCHY TO CREATE CLEAR AND EASY-TO-READ WEB PAGES
By Pamela Wilson, Copyblogger
Your website is like a dark cave. Your visitor’s eyes have to travel through content in order to consume your information. As site owners, we should make this as easy as possible. To guide them effortlessly, look at all your pages and set them up using these steps.