An online presence is a necessity for any business. If people can’t find you on the web, you may as well not exist! Thankfully, the use of social media has become a great marketing technique that comes at a very low cost (or none at all) – you just have to spend your own time and effort to make it work.
But as business owner, you might not have the luxury of time on your hands. So, whether you’ve started using social media or not as part of your online marketing strategy, there is one tool that can help you save time and energy. It is Hootsuite.
Hootsuite is a social media management system. This platform supports social network integrations for Facebook, Twitter, LinkedIn, Google+ and more.
Here’s how Hootsuite can help your business.
Manage multiple networks at a time
One of the special features of Hootsuite is that it allows you to take control of multiple social accounts from one dashboard so you don’t have to log into each one separately, which can take so much of your time. You can even post whatever you want to post to all your social accounts at the same time.
Schedule posts in advance and grow your reach worldwide
Another great feature of Hootsuite is that you can schedule your social posts in advance. Simply type the message of your choice, add photos and links, then nominate the date (and even decide the time) you want the post to go out. By posting around the clock, people around the world can notice you and your business even while you are asleep.
To find this feature in Hootsuite, look to the upper left corner of your dashboard. You’ll see where you can select which social networks you want to use, then next to it is where you can compose and schedule in your post.
Track your Analytics
The content you share on social media is only as good as the number of people who click or share it. That’s why there is Hootsuite’s analytics tool. Hootsuite shows you how many clicks you received in the last 24 hours, week or even month. The sample report below shows which links are the most popular with your audience and what’s being retweeted/reshared. This information helps you figure out what people are most interested in reading.
Post and monitor on the go
Hootsuite has a great mobile app that enables you to post and monitor all activity when you’re not in front of your desktop or laptop. It’s available on both Android and iOS devices. To get the most out of Hootsuite, we recommend you download the app.