Winter is upon us. Thankfully, the Avion team is all up-to-date with this season’s trends so we can own the wind and rain in style!
FRANK/E and EOS are two Australian footwear brands that cater to fast fashion and age-old craftsmanship, respectively. We’ve worked very closely with them – as well as associated labels under the Urban Collective Footwear brand name – to produce unique product descriptions for almost 200 winter-range shoes.
Being able to identify, articulate and promote features such as buckles and leather treatments in hundreds of different ways is one of our strengths. Writing such a large volume of content in a short timespan of just a few weeks is one mean feat we are proud of.
Our copywriters would love to be involved in more fashion and/or ecommerce projects. If you’d like help writing original SEO-focused product descriptions, give us a shout!
‘Till next time!
Best wishes, Natalie & the Avion team
Content tips & tricks
WHY CONTENT MARKETING ISN’T SEO – AND WHY SEO ISN’T JUST CONTENT
By Michael Hewitt, econsultancy.com
SEO is all about content, it’s all about audiences and it’s all about engagement. Stop me if you’ve heard something like that before. But have marketers lost sight of the foundations that search, and digital, are built on?
HOW TO SAVE AND USE YOUR CONTENT IDEAS
By Pamela Wilson, copyblogger.com
You know those blog posts that share 267 topic ideas for your next piece of content? This is not one of those posts. That’s what today’s post is going to cover. Because what’s the use of saving content marketing ideas for a rainy day if you can’t find them when the storm starts?
HOW TO CREATE CONTENT THAT EARNS ENGAGEMENT, TRUST, AND LOYALTY FOR YOUR BRAND
By Ronell Smith, moz.com
We shouldn’t use engagement as an all-important Key Performance Indicator (KPI) of how your brand’s content is performing. Content is meant to support your marketing efforts; it should not define them.
