April 23, 2021

We’ve grown up. Say hello to Avion 2021.

APRIL 2021 NEWSLETTER

Avion new logo

Since 2009, I’ve evolved from a Melbourne-based solopreneur to the Director of a 10-person agency. To celebrate, I decided it was time to refresh Avion’s look and feel. 2020 also provided a solid opportunity to rethink what I wanted Avion to be post-COVID—and now I have www.avion.agency to show for it.

Along with a new website, you’ll also see a new logo, new templates, and new email addresses. My team is slowly transitioning from our .com.au domain to avion.agency to reflect our growth in international markets.

The new branding more accurately represents our capabilities. We want to be involved with more complex projects and apply narrower, deeper expertise across finance, tech, health and education. We are now focused on “content strategy” over “content marketing” and our clients span billion-dollar consultancies, some of the world’s best universities, government-backed health advisories, and nationally renowned financial services providers. We’ve grown up, and we proudly want to continue doing more of the work we do best. Learn more by checking out the new site today.

SEO Copy Optimisation for Gartner USA

CASE STUDY

With a commercial interest to improve visibility for niche search terms, see how Gartner partnered with Avion to help systemise its approach to content with user intent in mind—and rewrite copy in line with SEO recommendations.

Read case study

Content Strategy for the Institute of Health and Nursing Australia

RECENT WORK

Looking to increase brand awareness domestically as well as internationally, we recently worked with healthcare training provider IHNA to deliver a content audit, IA development, design guidance, and student-centric web copy.

Visit the IHNA site

Industry Insights

5 tactics I use for remote collaboration

Who writes your copy? Spotlight on… Doug Ross

What content strategy lessons are driving us in 2021?

What we’ve learned writing for eCommerce

Avion’s work helping the next gen of healthcare professionals