It’s been a crazy few months at Avion Communications. We’ve grown in leaps and bounds. To see what we’ve been working on, see a snapshot of recent projects below.
Milkman Agency
Milkman – one of our most trusted web design partners that we write copy for – has just launched its new website, and we are jumping out of our skin with excitement! The opening video is a hoot, and its content has flair and personality to match. Go on, check it out. Treat yourself to a laugh.
U1 Group
We are proud to have helped U1 Group (a UX/CX consultancy) update and redefine its brand through the creation of a credentials document (similar to a corporate profile). A joint effort with Studio Brave, we devised copy that outlined the company’s amazing capabilities, reflected a new organisational structure and supported future business goals.
WorkSafe
The Avion team is pleased to have recently helped WorkSafe with several tasks – namely delivering metadata for 1600+ digital assets, proofreading 150 PDFs and producing an editorial style guide.
Tyco
As avid lovers of new technology, we were thrilled to help Tyco write about its latest product range: its Gen6 infrared fire detectors. Partnering with Light Media, we assisted with copywriting as well as web design direction.
Melbourne School of Engineering
The Melbourne School of Engineering recently launched its new website and our copywriters are honoured to have been part of the process. We are now knee-deep in refining the school’s content and communications strategy – through the creation of personas and customer journey maps.
Impact Events
Imagine sending your staff members to the conference of their dreams. That’s what Impact does – and our copywriters were very excited to convey this on its brand new website. From writing web copy through to blogging, we helped Impact over several months in the lead up to going live.
Executive Property Services
Executive Property Services is host to probably the most beautiful website ever owned by a cleaning company. In collaboration with JTB Studios, we helped to write 19 web pages with a clear SEO focus within three days. See the end result for yourself.
Although we’re super busy, we always have time for a chat. If you’d like to discuss our approach to any of the projects above and see what we can do for you, please contact us. We’d love to hear from you!
Till next time,
Best wishes from Natalie and the Avion team
Content tips & tricks
THE BIG UX IMPACT YOU CAN MAKE WITH JUST A FEW WORDS
By Jennifer Winter, usertesting.com
In this article, Jennifer Winter looks at microcopy – one of the components of your website that can derail a sale or frustrate a user if not done right.
HOW TO GET CONTENT INTO THE HANDS OF INFLUENCERS WHO CAN HELP AMPLIFY IT – WHITEBOARD FRIDAY
By Rand Fishkin, moz.com
Rand Fishkin, one of my favourite industry leaders and moustache-wearers, explains how you can get your content in front of influential people.
WHAT I’VE LEARNED FROM EIGHT YEARS OF EDITING & BLOGGING
By Graham Charlton, econsultancy.com
After writing 2,564 blog posts, Graham Charlton shares some of the lessons he’s learned about blogging over the past eight years.
