May 28, 2021

Who writes your copy? Spotlight on… Laura Kowski

MAY 2021 NEWSLETTER

Laura Kowski, Avion copywriter

Hi there!

I’m Laura, a copywriter and conversation designer here at Avion. If that second part made you scratch your head, I encourage you to read more about conversation design. I’ve only been here for a month, but what a month it’s been! Things are well and truly taking flight…

Highlights and key insights

I’ve written for a range of industries over the years. From fashion to food, fitness to furry-friends, and many things in-between (they don’t all start with F, I promise). And while I’ve mostly focused on SEO copywriting and content, I’ve applied my social media know-how by recently taking on Avion’s social content.

Conversation design is still a fresh and fast-growing field, so I feel very privileged to be working in this space. One of the projects I’m working on involves writing responses for an exciting new voice assistant for a large organisation in the finance industry. I’m also creating new responses for virtual assistants to help facilitate more transaction-based capabilities.

When it comes to putting pen to paper personally, I enjoy writing short stories, poetry, and when inspiration strikes, blogging about all the weird and wonderful phenomena of millennial life.

Fun facts about me

  1. I have a degree in music performance—specifically classical piano.
  2. I can hula hoop for a really long time. Like, a really long time.
  3. I’m THE vegan in the workplace—and have been since 2010 (before it was ~cool~). Just kidding. It has always been cool.

If you’d like to learn a little more about conversation design or have some content that needs polishing, feel free to email me.

All the best!

Laura & the Avion team.

CONTENT TIPS & TRICKS

WHAT IS CONVERSATION DESIGN?

By Ali Pinch, Avion

Whether you’re booking a flight, changing an insurance policy, or ordering a pizza, all kinds of industries now use intelligent virtual assistants (IVAs). But how do we optimise the user’s experience when interacting with an IVA? Read on to find out.

HOW CONVERSATIONAL AI IS MAKING REMOTE BANKING EASIER

Chatbot News

COVID-19 has pushed industries to adopt new ways of operating, and banking is no exception. With social-distancing restrictions keeping people at home, banks had to work out new ways to get everyone connected. Find out how conversational AI is the solution.

7 GREAT EXAMPLES OF FINANCIAL COPYWRITING

By Sion Phillpott, SEMRush

It’s no secret that making finance-related content engaging is a challenge. But that doesn’t mean it can’t be done. This article provides some great insights into how you can promote complex financial content in ways that will appeal to readers.

VOICE TECH TRENDS IN 2021

By Anna Prist, Medium

Voice tech has experienced huge growth over the last few years, but where is it heading? Learn how conversational AI will make waves in 2021 and beyond, including voice cloning and the gaming industry.

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