November 26, 2021

Who writes your copy? Spotlight on… Marina Penderis

NOVEMBER 2021 NEWSLETTER

Marina Penderis, Avion communication specialist

Hi there,

I’m Marina, a communication specialist at Avion. My focus is helping clients with internal communication. That includes employee engagement and change.

I enjoy finding and telling the stories that show an organisation’s strategy in action.

Highlights and key insights

I’ve worked mostly within three major industries, including:

  • finance,
  • government
  • the not-for-profit sector.

My roles within these sectors have been split across the UK, South Africa, the Middle East, and Australia.

Driving me is research showing a strong link between good internal communication and business success. Willis Towers Watson’s global study found operating margins improved nearly 4% on average in organisations with high employee engagement levels.

But that’s not the only reason my job gives me a kick. I also love the difference good internal communication can make to people’s daily lives. I see it as a tool that helps people make sense of information and events together. Organisations who get it right benefit significantly.

Fun facts about me

  1. When I was working as a press officer in London, I attended a meeting at 10 Downing Street (aka the residence and office of the British Prime Minister).
  2. After that, I spent time in the Middle East, being a freelance journalist and volunteering for the Red Cross/Red Crescent.
  3. These days, I’m a mum to three kids and the owner of a truly Melburnian cat. Not only does our furball Zora have allergies, she also makes a beeline for any latte or bowl of parmesan left unattended.

If you’d like to talk about internal communication, feel free to email me.

All the best,

Marina & the Avion team.

IN OTHER NEWS

THE RELATIONSHIP BETWEEN ENGAGEMENT AT WORK AND ORGANIZATIONAL OUTCOMES (PDF)

Gallup

Gallup’s 10th employee engagement meta-analysis examines decades of employee engagement and performance data. Drawing from more than 100,000 teams, Gallup evaluates the connection between employee engagement and 11 key business outcomes. They found the powerful relationship between employee engagement and performance can be generalised across countries, industries, organisations and teams.

A NEW MANDATE TO LEAD IN THE AGE OF ANXIETY

Edelman

Uncertainty and fear around Covid-19, colliding with an ‘infodemic’ of misinformation and distortion, have had a significant impact on trust in information. The 2021 Edelman Trust Barometer indicates people now rank their employers as their most trusted (61%) source of information, ahead of government and the media. This highlights the importance of internal communication as the means through which employers disseminate information.

Industry Insights

Content design in theory and practice – who’s doing it well?

Who writes your copy? Spotlight on… Marina Penderis

Fintech 2021: Who survived and what’s ahead?

Could you use a microsite for your next campaign?

5 ways technology’s impact is a force for good