March 26, 2021

Who writes your copy? Spotlight on… Patrick O’Loughlin

MARCH 2021 NEWSLETTER

Patrick, Avion copywriter

Well, hello there,

With the slobbering beast that was 2020 leashed, 2021 feels like a time of reconnection. So, what better time than now for us to put our feet up by the warm, comforting glow of our screens and chat.

If we haven’t already met, my name is Patrick. I’m a copywriter for Avion Communications and I like to write. While I hope my enthusiasm is captured by the words you’re now reading, you can find the memoir of my working life on LinkedIn. We can even connect, if you like.

I joined Avion in December 2020 for a short contract and ended up sticking around. In retrospect, it was one of the best professional decisions I’ve made. The team is lovely, supportive, and fiercely intelligent, so coming to work is always easy.

Highlights and key insights

I’ve worn many writing hats over the years. If I were to wear them all at once I’d probably look ridiculous. I’ve juggled journalistic writing, UX writing, academic writing and marketing writing, but my focus right now in my work with Avion is UX and copy. I’ve worked with some huge clients at Avion so far and I’ve been lucky to be involved with some interesting projects.

I recently worked with a major roads and infrastructure client on an initiative to make the Burnley tunnel safer. The redesign involved getting regular drivers onboard to test the tunnel with a virtual reality (VR) experience, with the feedback used to shape construction in the future. I created content that encouraged people have a direct impact on one of the busiest tunnels in Melbourne.

For a key finance industry client I’ve worked on content page redesigns and blog pages. I have a hand in constantly reshaping and improving content to make it more accessible and informative for their audience. I also learn quite a lot in the process!

Fun facts about me

  1. I’ve dived into sub-freezing temperatures in the Arctic Southern Ocean. It was cold.
  2. I brew my own beer. It usually works out.
  3. I have a collection of around 120 board games. It makes moving a hassle.

Collaboration is the secret to better content. Why not email me if you’re stumped with some content and we can work together.

Have a lovely week!

Patrick & the Avion team

CONTENT TIPS AND TRICKS

DOVE OWNER UNILEVER TO BAN EXCESSIVE PHOTO EDITING FROM ITS ADVERTS

By Jasper Jolly, The Guardian

We’re slowly seeing old ways of advertising and marketing discarded in favour of a more careful, socially conscious approach to content. Re-examining how we understand terms like ‘normal’ is a useful exercise in helping us understand how we approach our own content and the audiences that consume it.

TRANSFORM YOUR CONTENT STRATEGY FROM REACTIVE TO SUSTAINABLE

By Joel Goobich, Vestorly

Creating last-minute content to react to the latest news and trends might help you develop buzz, but it’s not a sustainable practice. Creating content on the fly also causes inconsistencies and places stress on your hard-working team. So, isn’t it time you put that plan in place?

HOW TO USE AI TO BETTER SERVE YOUR CUSTOMERS

By Emily Dsilva, The Next Web

We’re now at a stage where artificial intelligence (AI) isn’t considered a futuristic concept relegated to science fiction. It’s now common for businesses to use AI to make user experiences better. Regardless, the flexibility of AI is actually misunderstood. This article explores the customer-friendliness and versatility of AI.

WEARABLE TECHNOLOGY: TECHNOLOGY TRENDS

By GlobalData Thematic Research, Mining Technology

This article is a good reminder that content writing isn’t static. New forms of technology will fundamentally change the way we digest – and therefore, write – content. Knowing what these trends are before they make a splash is the key to ensuring you’re prepared for the big change.

Industry Insights

Content marketing for non-profits: 4 ways to boost your fundraising efforts

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Who writes your copy? Spotlight on… Patrick O’Loughlin