Happy New Year! Here at Avion, we’re ready to kick-start 2017 with some tech predictions for the year.
In today’s fast-paced environment, people are on the lookout for the quickest ways to absorb information. According to a study by Advertiser Perceptions and IAB, video is one of the fastest growing digital formats for this reason.
Business.com recommends using videos in conjunction with other marketing efforts to increase engagement. It found that click-through rates increased by up to three times when videos were used in emails or EDMs.
Similarly to writing good copy, effective video content should also follow a plan and have a clear purpose. To achieve this, draft scripts before filming to get your key messages right.
If you’re interested in creating a script, let us know. Alternatively, if you need help captioning videos, give us a call. We’ve collaborated with organisations like WorkSafe to make existing video content accessible for people of all abilities.
Till next time!
Regards, Natalie and the Avion team
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