A new website for Jean Hailes for Women’s Health.
— Anna Robinson – Marketing Content Manager at Jean Hailes
Project overview
Jean Hailes for Women’s Health has been challenging the status quo and breaking barriers in women’s health access in Australia since 1992. When they decided to redesign their website to align it with their new strategy and message, we knew we wanted to be a part of it.
A complete website redevelopment to reflect Jean Hailes new strategy and messaging driven by their purpose and vision to create an Australia where gender has no influence on health and wellbeing outcomes.
After auditing over 300 pages, we delivered just over 160. These were organised using a new information architecture (IA) designed to align with the intent of women and health practitioners visiting the website. This helps women make informed decisions about their health, understand their best course of action, and explore the implications of the latest research. All with a strong focus on accessibility and a mobile-first lens.
Jean Hailes is an organisation with a clear purpose: to empower women to enjoy the best health and wellbeing at every stage of life. This purpose guided every decision of the process.
From the content audit to the new IA design, to the copywriting process, we knew we had to deliver a website that was:
Jean Hailes shared solid research and data that backed up their vision and purpose – and our work.
People look for health information at different moments in their lives. They might be looking for general advice, seeking a diagnosis, or responding to one. There are also different concerns at different life stages.
The old website IA wasn’t speaking to those moments. It was focused on topics instead of supporting people’s health journeys. We redesigned the IA to reflect user intent and how they might be feeling:
With evidence-based and constantly updated health information, we never lacked quality content. But challenges included:
To create a more cohesive experience, we consolidated around 180 pages into comprehensive landing pages. But long pages can be overwhelming, especially if you’re:
To address this, we applied several strategies:
FAQ-style pages with breakout boxes to highlight key content
Jean Hailes is widely recognised for their expertise in menopause in Australia. Now, the team aims to become the go-to reference for women’s health across all ages and life stages.
We brought this goal to life with:
All of these elements, combined with smart content design and plain language, support Jean Hailes in driving better health outcomes for women in Australia.
From full website migrations that bring purpose and vision to life to turning complex research into landmark national conversations, we help organisations transform complexity into clarity and impact.
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