Guest: Bill Campos | Host: Natalie Khoo
As a psychologist and Mental Health Coordinating Council board member, Bill Campos has seen how mental-health systems can heal—or unintentionally harm. In this episode, we discuss the case that shifted his view of system design, why structural barriers often stall recovery, and what really happens as people move from hospital to home. We also touch on acute-care realities, the role of lived-experience peers, and why “working yourself out of a job” is Bill’s measure of meaningful care.
Working across brands like AustralianSuper, Aware Super and Suncorp, Holly Jones knows how tough it is to balance creativity with compliance. Holly explains how to turn “red tape” into a creative ally, why content teams should look inward as much as outward, and how influencer campaigns, internal insights and AI can work together without losing authenticity.
Telix Pharmaceuticals was drowning in announcements, trial updates, and research posts—until Sam Rebbechi rethought how the company used its channels. Sam talks about treating information like a product, using audience segmentation to cut through the noise, measuring impact beyond clicks, and why the best stories start when you step away from your desk.
From hiring a seven-foot “Bigfoot” to challenge pharma marketing, to rebuilding trust with Gen Z clinicians, Creative Director Phil Blackmore is no stranger to bold ideas. Phil explores why young healthcare professionals distrust pharma, how overly corporate comms push audiences away, and how his three Cs—creativity, compliance, and courage—help him craft more human healthcare storytelling.
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