Guest: Holly Jones | Host: Natalie Khoo
In finance and insurance, creativity often clashes with compliance. In this episode, we speak with Holly Jones—senior brand and content specialist for brands like AustralianSuper, Aware Super, and Suncorp—about turning red tape into creative opportunity. Holly shares how to work with compliance as an ally, why content teams should “look in as much as they look out,” and how influencer campaigns, internal insights, and AI tools can coexist without losing brand authenticity.
For Leo Patterson-Ross, housing became a mental health issue the day he met a palliative care patient who had nowhere safe to go home to. Now leading the Tenants Union NSW, Leo talks about the psychological toll of insecure housing, what it takes for a small team to serve over a million renting households, and how clear, accessible content can support people in crisis.
Psychologist and MHCC board member Bill Campos has seen how mental health systems can help—and how they can unintentionally harm. Bill reflects on the case that changed how he thinks about system design, the structural barriers that stall recovery, and what really happens as people move from hospital to home. He also shares why “working yourself out of a job” is his ultimate measure of meaningful care.
Telix Pharmaceuticals was drowning in announcements, trial updates, and research posts—until Sam Rebbechi rethought how the company used its channels. Sam talks about treating information like a product, using audience segmentation to cut through the noise, measuring impact beyond clicks, and why the best stories start when you step away from your desk.
Our hot takes, straight to your inbox
Subscribe and join hundreds of readers just like you.
