Guest: Leo Patterson-Ross | Host: Natalie Khoo
Leo Patterson-Ross remembers the moment housing clicked for him: when he met a palliative care patient stuck in hospital because he had nowhere safe to go home to. Now, as CEO of the Tenants Union NSW, Leo leads a team of around a hundred people supporting over a million renting households. In this episode, we chat to Leo about the mental health toll of insecure housing and how a small team can design content for a huge number of people in crisis.
As CEO of Lifeline, Luke Lindsay oversees thousands of crisis calls every day—and is constantly asking how we can step in sooner. In this episode, he unpacks why people in distress are turning online for support, how language can reduce stigma or deepen it, and why co-designing communications with people who have lived experience is critical to saving lives.
During COVID, David Hoy put on PPE and joined his frontline teams on the wards. Now a Portfolio Executive at Amplar Health, he reflects on his journey from hospital orderly to senior leader, and why great communication has more to do with listening than knowing every answer. David shares how he stays calm under pressure, how patient stories strengthen business cases, and how collaboration leads to better outcomes for patients and staff alike.
Working across brands like AustralianSuper, Aware Super and Suncorp, Holly Jones knows how tough it is to balance creativity with compliance. Holly explains how to turn “red tape” into a creative ally, why content teams should look inward as much as outward, and how influencer campaigns, internal insights and AI can work together without losing authenticity.
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