Content Matters Podcast | Royal Children's Hospital Foundation

Cut Throughs in Content

Guest: Laura Buck | Host: Natalie Khoo

As Director at the Royal Children’s Hospital Foundation, Laura Buck leads campaigns that have raised over $60 million, including a flying doctor who circled Australia to fund advanced therapies. In this episode, we discuss Laura’s “impact in five minutes” philosophy, why a failed COVID campaign taught her to always check with stakeholders first, and how personalisation—not mass emails—was the key to cutting through compassion fatigue.

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